Brand & Experience Strategy Leader.
I believe experience is brand.
Every interaction a person has, at every touchpoint, adds up to their perception of a brand. In this dynamic environment, a modern brand needs two things to succeed - a relevant story in culture and a comprehensive plan for the end-to-end ecosystem.
My background across creative advertising and digital product, on both agency and in-house client side, gives me a unique perspective into the key elements of a modern brand. As a strategic marketing leader, I build collaborative, cross-fuctional teams that untangle complex challenges, provide insightful, visionary yet useful solutions, and align and activate them with executives, partners and stakeholders.
Clients.
Agencies.
In-house client side.