Strategic work across business units. All work details are confidential.

For over three years we’ve been working to reimagine Beats digital, mapping the ecosystem and creating experiences that impact, improve, and connect the user journey. Most recently, we redesigned and relaunched the entire website, building a new editorial homepage, article templates, and product pages. This new launch has evolved the brand from being product drop driven to being a cultural voice. See the latest stories and sign up for the newsletter at www.beatsbydre.com

Worked with Amazon Prime Student team to create their first advertising campaign focused on signing up college freshman for the Prime Student membership. Created 12 films and 10 print pieces, used across paid and owned media. Lead to "massive increase" in sign ups.

Boost Mobile stores often act as community centers in their local neighborhoods, and we realized that these stores are also mostly in the communities with the lowest voting turnout. The brand has always been about giving people a voice - for this campaign we used our retail and marketing space to get out the vote and fight voter suppression and low turnout. Campaign won numerous Cannes Lions, including two Grand Prix's.

http://creativity-online.com/work/boost-mobile-boost-your-voice/49348

http://creativity-online.com/work/boost-mobile-boost-your-voice/49348

http://www.adweek.com/agencyspy/boost-mobile-and-180la-look-back-at-their-2016-voting-efforts/121608

The first outside agency to work with the startup, we helped DSC harness the over the top, fanatical reviews from their loyal customers and turn them into a peer review quality message. 

http://creativity-online.com/work/dollar-shave-club-mile-high/47810

For the first time in HP's history, the entire portfolio of business printers was updated, repositioned, and relaunched as a grand B2B family campaign instead of through incremental product campaigns. 

Branding, Positioning, and Design helped Mattel relaunch their iconic 3D View-Master.

Gillette + FC Barcelona partnership adds some celebrity to campaigns in Brazil.

Another year building the legend of the Most Interesting Man.

The first evolution of the MIM campaign since its inception, the Darker Shade of Thirsty mini-campaign is designed to expose a side of the MIM that's just a little darker, a little more spicey and mysterious, a little more flavorful. Reflective of the qualities of Dos Equis Ambar beer, the campaign aims to bring awareness and intrigue to the darker Dos Equis.

Giving fans the opportunity to see themselves in the iconic framework of the Dos Equis commercials. Uses FB profile scraping to auto generate personalized spot.

In true Dos Equis form, we didn't create an expected Cinco de Mayo program. Rather, we took over six taco trucks across the midwest and southwest and created a roving culinary challenge called the Feast of the Brave. Over the course of a week we gave out over 18k Interesting Tacos to consumers producing hundreds of UGC photos and millions of media impressions from blogs, to local news articles, to TV segments.