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Boost Mobile stores often act as community centers in their local neighborhoods, and we realized that these stores are also mostly in the communities with the lowest voting turnout. The brand has always been about giving people a voice - for this campaign we used our retail and marketing space to get out the vote and fight voter suppression and low turnout. Campaign won numerous Cannes Lions, including two Grand Prix's.
http://creativity-online.com/work/boost-mobile-boost-your-voice/49348
http://creativity-online.com/work/boost-mobile-boost-your-voice/49348
http://www.adweek.com/agencyspy/boost-mobile-and-180la-look-back-at-their-2016-voting-efforts/121608
Boost Mobile stores often act as community centers in their local neighborhoods, and we realized that these stores are also mostly in the communities with the lowest voting turnout. The brand has always been about giving people a voice - for this campaign we used our retail and marketing space to get out the vote and fight voter suppression and low turnout. Campaign won numerous Cannes Lions, including two Grand Prix's.
http://creativity-online.com/work/boost-mobile-boost-your-voice/49348
http://creativity-online.com/work/boost-mobile-boost-your-voice/49348
http://www.adweek.com/agencyspy/boost-mobile-and-180la-look-back-at-their-2016-voting-efforts/121608