Worked from just an idea to a full fledged, 360 campaign that smashed all previous benchmarks.

First we built a strategy around leaning into emerging “country” culture and speaking to all Americans. That led us to signing Reba.

Then we wanted to tackle the challenges of real estate in todays world but in a way that felt familiar and relevant to Reba. So we landed on a sitcom format.

From there we used message testing and pre-testing concepts to hone in on a campaign we were confident in.

Nearly Home season 1 smashed all records, driving a nearly +20% response rate across media.

Breakup :30 https://www.youtube.com/watch?v=9VO9CPKXA-A

Statement Wall :15 https://www.youtube.com/watch?v=vPRiMY-mtg0

Zoomies :15 https://www.youtube.com/watch?v=j-0YyTftFiI